August 1, 2025
Resources
Behind the Scenes: Our 7-Day Site Launch Playbook
Building a high-quality, conversion-focused website in a single week requires discipline, clear communication and a rock-solid process. At Siteon, we’ve refined our 7-Day Playbook to deliver fast, reliable results—without cutting corners. Below is an honest, step-by-step look at how we tackle an intensive week of design, development and deployment, all in a friendly, no-nonsense way.
Day 1 – Kickoff & Direction
What Happens
Strategy Call (30 min): We dive deep into your goals—your brand values, target audience and must-have features (online booking, menus, contact forms, etc.).
Asset Gathering: We collect logos, brand colors, product or menu photos and any existing text.
Timeline Agreement: We agree on firm deadlines for feedback and approvals so the project never stalls.
Why It Matters
This initial day is all about establishing trust and clarity. By the end of Day 1, both you and our team have a shared vision. It might feel intense—there’s a lot to cover in 30 minutes—but it ensures we hit the ground running.
Day 2 – Style Foundation
What Happens
Lean Style Guide: In a single, easy-to-follow document, we define your logo variations, primary and secondary colors, heading and body fonts, button styles, and spacing rules.
Component Blueprint: We sketch core UI elements—buttons, cards, navigation bars—so every part of your site follows the same rules.
Quick Approval: You review and sign off on the style guide by end of day, ensuring no second-guessing during build.
Why It Matters
Creating a unified design system in just one day is challenging—but it prevents headaches later. When styles are locked, we can build pages without pausing for decisions, keeping the project on schedule.
Day 3 – Interactive Mockup
What Happens
Key Screen Layouts: We assemble the Home page, Services/Menu, About, Contact (or Reservations) in Framer as static artboards.
Clickable Flow: Using Framer’s linking and overlay features, we make these screens interactive so you can “click through” as if it were a live site.
Responsive Preview: We test each screen on mobile, tablet and desktop breakpoints to catch layout issues early.
Feedback Session: You explore the prototype, leave comments directly on the live preview, and we collect your notes for revisions.
Why It Matters
Injecting interactivity on Day 3 exposes potential UX hiccups before any code is written. It’s a heavy-lift day: building clickable drafts, setting up breakpoints, and coordinating your feedback—but it pays off by aligning everyone’s expectations.
Day 4 – Final Tweaks
What Happens
Two Rounds of Edits: We refine copy placement, adjust spacing, swap images and tweak animations based on your feedback.
Mobile & Accessibility Checks: We ensure font sizes, color contrast and button tap areas meet both usability and accessibility standards.
Design Freeze: Once you sign off mid-day, the mockup is locked—no more design changes creep in during development.
Why It Matters
Day 4 is often the most intense feedback loop. It requires close collaboration and quick turn-arounds. By finalizing the mockup here, we eliminate scope creep and preserve our tight seven-day timeline.
Day 5 – Framer Build Phase 1
What Happens
Translating Mockups: We rebuild approved screens in Framer, replicating every style rule and layout exactly.
Global Components: Header, footer, navigation and other repeated elements become reusable components—saving time and ensuring consistency.
Responsive Structure: We apply auto-layout principles to guarantee each section adapts fluidly to different screen sizes.
Why It Matters
This marks the shift from design to development. It’s a full day of meticulous work—layer by layer, component by component—to ensure the live site mirrors the mockup pixel-perfectly.
Day 6 – Framer Build Phase 2 & Integrations
What Happens
Content Population: We slot in your final text, images and micro-animations.
Third-Party Embeds: Booking or reservation widgets, Google Maps if needed, newsletter sign-up forms—all embedded and styled to match.
SEO & Performance: We configure meta titles and descriptions, compress images, enable lazy-loading and add basic caching to keep load times low.
Cross-Browser QA: Tests on Chrome, Safari and Firefox, plus smoke tests on iOS and Android devices.
Why It Matters
Day 6 is about polishing and powering up your site. It’s a marathon—embedding code snippets, confirming widget behavior, and squeezing every millisecond out of your page load.
Day 7 – Launch & Handoff
What Happens
Domain & SSL: We connect your custom URL, set up DNS records and enable SSL certificates.
Final QA Pass: One last round of checks—forms, links, responsive behavior, performance benchmarks.
Client Training (15 min): We walk you through the Framer editor, showing how to update text, swap images and publish changes.
30-Day Support Window: We stand by for any tweaks, bug fixes or questions you have post-launch.
Why It Matters
Launching is a rush—and a relief. By the end of Day 7, your site is live, secure and handed over. The training ensures you never feel stuck, and our support window gives you confidence that we’re still here to help.
What Makes This Heavy Work Worth It?
Rigorous Checkpoints: Each day has a clear goal and deliverable—no ambiguity, no surprises.
Parallel Collaboration: We overlap design and development steps when possible, keeping momentum high.
Mobile-First Approach: Every element is built for phones first, then scaled up, ensuring a seamless experience.
Built-In Quality: Early prototypes, two feedback rounds and thorough QA mean fewer post-launch bugs.