1. Online Menus (or Service Lists)

Why it matters:
When hungry guests—or clients looking for a haircut—land on your site, they want to see offerings right away. An easy-to-read, up-to-date menu keeps them engaged and speeds up decision-making.
Business benefit:
Clear menus reduce bounce rate and increase inquiries. For one café client, real-time menu updates led to a 20% boost in lunchtime foot traffic.
Quick Framer tip:
– Create a Scroll section in Framer.
– Use a repeating List or Table component for dishes/items.
– Link each item to its own detail overlay or lightbox if you need more description or photos.

2. Reservation & Booking Widgets

Why it matters:
Nothing turns away a customer faster than “Call us to book”—especially after hours. Embedded booking tools let people reserve a table or appointment instantly.
Business benefit:
Automated bookings free your phone lines and drive more confirmed reservations. One salon saw online bookings double in the first week after adding a widget.
Quick Framer tip:
– Grab the embed code from OpenTable, Vagaro, Acuity or Calendly.
– Drop it into an HTML embed component in Framer.
– Adjust width/height and add a simple heading (“Book a Table” or “Schedule Your Visit”).

3. Google Maps & Location Embed

Why it matters:
Your customers need to find you. A map embed not only shows your address visually but also lets visitors click for directions in their preferred maps app.
Business benefit:
Sites with embedded maps see fewer “where are you located?” calls and more walk-ins. A local studio reported a 15% uptick in first-time visitors.
Quick Framer tip:
– In Google Maps, click “Share” → “Embed a map” → copy the iframe code.
– Paste into an HTML embed in Framer.
– Wrap it in a Section with a clear label (e.g., “Visit Us”).

4. Newsletter Sign-Up

Why it matters:
Turning casual browsers into repeat customers means capturing their email. A simple signup form lets you share promotions, event invites or menu updates.
Business benefit:
Even a small list of 200 subscribers can drive 5–10% of your monthly revenue through targeted offers.
Quick Framer tip:
– Use your email provider’s form embed (Mailchimp, ConvertKit, etc.).
– Add a minimal form component with fields for name and email.
– Place it in your footer or as a pop-up after a few seconds on page.

5. Basic Analytics Setup

Why it matters:
Without data, you’re guessing. Google Analytics (or Plausible, Fathom) tells you which pages draw traffic, where people drop off—and what content leads to bookings.
Business benefit:
Tracking conversions helps you double down on what works. One restaurant cut its mobile bounce rate by 25% after discovering their menu page was slow to load.
Quick Framer tip:
– In your Framer project settings, add your Google Analytics Tracking ID under “Analytics.”
– Publish and check real-time reports to confirm data is flowing.
– Set up a simple “Goal” for booking confirmations or form submissions.

Putting It All Together

Adding these five features transforms a basic brochure site into a powerful customer-attraction tool. In Framer, you can implement each widget in minutes, then spend your energy fine-tuning design and copy.

Next Step: Sketch out which features you need most, then open your Framer project, drop in embeds or Lists, and get live fast. Your customers—and your bottom line—will thank you.